What is Journacy?

JOURNACY: [ jur-na-cee ] noun

Where a man’s unique fatherhood Journey meets his quest to provide Legacy for his child.


Join your fatherhood journey and honor you as you build your fatherhood legacy.


At Journacy we live to serve fathers. Chris Rock once said, “Think about everything a real daddy does: pay the bills, buy the food, make your world a better, safer place. And what does daddy get for all of his work? The big piece of chicken. That’s what daddy gets.” We realize that fathers are too often an afterthought, and very few products are designed specifically for Dad. We say to hell with that. We set out to create a bag that reflects the evolving and complex ecosystem of dads. A bag designed by fathers, for fathers, with fathers of all kinds in mind. We understand that every dad is on a unique Journey, and every father has a one-of-a-kind vision for the Legacy he wants to leave his children. Journacy is a community that acknowledges, serves, and celebrates those dads. 

Journacy is not focused on just selling a product, but celebrating a lifestyle.

Dad, daddy, pop-pop, granddaddy, or whatever name you love to hear your kids call you, we want you to be a member of the Journacy fraternity for more than our superior product. We want you to be a member because you see that WE GET YOU. We are telling the story of the evolved father of color. We are going to listen to you, super-serve you, and personify the intricate and beautiful, commitment, joy, and aspirations that represents your JOURNACY.


We are excited to share the stories of real fathers and the joys, struggles, victories, and lessons on their Journey to invest in the most significant gifts they have received…Their Children. 


Join Our Community & Purchase Our Signature Bag